Questions, answered plainly.
Everything about the benchmark, how we work and what you get each month.
18 questions
The benchmarkWhat is a benchmark?
A measurement of how AI answers your buyers’ questions today: who gets named, how often you appear, whether you’re cited as a source, and what AI gets wrong about your products.
The benchmarkWhat do you need from us?
Your website and your top competitors. If your sales team knows the questions buyers ask, even better, but we can build the list with you.
The benchmarkWhich AI platforms do you check?
ChatGPT, Perplexity and Google AI Overviews. We can add others where your buyers use them.
The benchmarkHow do you choose the buyer questions?
From how buyers in your category actually ask: your sales team’s notes, search data and the comparisons buyers make. You sign off the final list.
The benchmarkWhy repeated checks instead of a screenshot?
Answers vary. Repeated checks give a mention rate you can trust and compare month to month.
How we workIs this just another SEO service?
No. We start from the answers AI gives your buyers, the competitors it names and the sources it trusts. Technical SEO and content are tools we use toward that goal, not the goal itself.
How we workHow do you improve how AI recommends us?
We improve the information AI draws on: your pages, the directories and publications it trusts, and the facts it repeats about your products. Then we measure every change, so you see what’s working.
How we workWho approves what you publish?
You do. Nothing we write or change goes live until you’ve signed it off.
How we workDo you need access to our website?
Only for changes you’ve approved. We can work through your web team or your existing agency.
How we workWe already have an SEO agency. Does that matter?
No. We work alongside them on AI answers, competitor sources and AI-sourced enquiry tracking.
ResultsWhat do you report each month?
Your Shortlist Score and share of shortlist, mention and citation rates, spec accuracy, AI-sourced enquiries, what we changed and what’s next.
ResultsHow do you track AI-sourced enquiries?
We add an AI option to your forms and tag those enquiries in your CRM, so visibility connects to pipeline.
ResultsHow do you keep the numbers honest?
Same questions, same method, sample sizes always shown. Every answer is dated and stored, so any figure can be re-checked.
Working togetherHow is pricing set?
By scope: products, markets, competitors and platforms covered. We quote after reviewing your benchmark with you.
Working togetherIs there a long contract?
No. Engagements are month-to-month. You stay because the work makes sense.
Working togetherWhich companies do you work with?
Manufacturing software and industrial products and services companies that sell to engineers, plant managers and buying teams, with a marketing team in place.
Data and privacyIs our data shared with anyone?
Your data is never resold. We work under NDA on request and are GDPR-aligned.
Data and privacyCan we see the raw AI answers?
Yes. Every answer behind your benchmark is dated and stored, and you can review any of them.
No questions match “”.
Try a shorter word, or .